Secondly, this ad very cleverly uses simple yet active verbs combined with aspirational language to create excitement about the product, namely its cloud computing platform. Firstly, the visual continuity between this ad and the rest of the Google/Alphabet brand is seamless and reinforces the brand behind the offer, the importance of which we discussed in more depth in this post about Facebook landing pages. With this in mind, it should come as little surprise that Google’s Facebook ads are very compelling, even to someone with only a passing interest in the product in question.
In what might well be the grandest understatement I’ve ever written, Google knows a thing or two about online advertising.
“Make Work Better”) will work for your ad
In addition, the ad is playful and takes full advantage of Internet parlance and imagery (namely meme-style unicorns) to make its product more relatable. It’s a universally acknowledged truth that virtually everyone hates pointless meetings, and the simple – yet highly effective – visual illustrating what it feels like to sit in 25% fewer meetings is a powerful draw to Slack as a communications platform. This ad popped up in my News Feed a few days ago and immediately caught my eye. I recently praised Slack for how cleverly the messaging app leverages its value proposition in another post, and the company’s Facebook ads are similarly appealing.
By the time you finish this post, you’ll have several ideas you can apply to your own campaigns (even if your're just now learning how to advertise on Facebook!) Want more ideas? Get our (free!) All-Star Playbook to Online Advertising Facebook Ad Example #1: Slack We’ll examine what makes them particularly effective, as well as ways you can make your own Facebook ads more compelling. In today’s post, we’re going to be taking a look at some of the best Facebook ad examples I could find. This makes them significantly more appealing – and much more effective. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying.
Quite often I’ll see ads that aren’t just visually appealing, but also closely align with my interests. As a result, most online ads seem cheap, disruptive, or misleading – which is why I rarely pay attention to them (when I’m not using an ad blocker, of course).įacebook ads, however, are much better at piquing my interest. Sure, I might be occasionally tempted by a great offer by a retailer I’m not familiar with, but generally speaking, I already have a good idea of where I want to shop long before I sit down to browse. As a savvy online consumer, it’s very rare that I don’t know where I want to buy something before I start shopping around.